Sunday, April 15, 2012

May 2012 Birchbox Will Be "Gossip Girl" Inspired

Birchbox has started sending out emails to subscribers letting us know that in May 2012 we can expect a special edition "Gossip Girl" box.  The e-mail read as follows..

"Today we are thrilled to announce that we have partnered with the CW's hit drama series "Gossip Girl" to create a special edition Birchbox for the month of May filled with Gossip Girl-inspired glamour!

Curated by the series' department head for makeup, Amy Tagliamonti, and department head for hair, Jennifer Johnson, the May box will be branded with "Gossip Girl" key art and will contain chic beauty products inspired by Manhattan's poshest social set. The partnership is timed to the show's season finale (scheduled to air May 14, 8/7c on the CW). For "Gossip Girl" fans, season finale clues will also be part of the in-box materials to drive fans to tune-in on May 14th!"


They also started running online Gossip Girl campaigns (pictured above) to bring in new subscribers. I've never actually seen an episode of Gossip Girls, but if it helps us get a few cool new beauty goodies, I'm all for it.  Even not being a Gossip Girl fan, I am a little excited to see how a themed Birchbox will differ from what we normally get.  I guess we will find out next month!

Edit to add 4/21/2012
The website BellaSugar has released sneak peek pictures of the slipcover our May boxes will have!




2 comments:

  1. I am not a fan either but Im so excited this will be my first box so lets see how this goes!!!!

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  2. I'm hoping we get some extra special stuff since it's a themed box.

    ReplyDelete